Kenneth G. DeMarree
- SPN Mentor
Dr. DeMarree's research lies at the intersection of attitudes, social cognition, and the self. Projects examine (a) the mechanisms by which primes impact judgments and behavior, including their impact on the self, and meta-cognitive factors influencing priming effects; (b) the role of self-variables, such as self-affirmation and self-confidence, in persuasion; (c) predictors of attitude strength, and in particular subjective ambivalence, and (d) self-strength, or the factors predicting the durability and impactfulness of self-views.
Primary Interests:
- Attitudes and Beliefs
- Judgment and Decision Making
- Persuasion, Social Influence
- Self and Identity
- Social Cognition
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Video Gallery
How Self-Esteem Works
Books:
Journal Articles:
- Brinol, P., Petty, R. E., Gallardo, I., & DeMarree, K. G. (2007). The effect of self-affirmation in nonthreatening persuasion domains: Timing affects the process. Personality and Social Psychology Bulletin, 33(11), 1533-1546.
- DeMarree, K. G., Briñol, P., & Petty, R. E. (2014). The effects of power on prosocial outcomes: A self-validation analysis. Journal of Economic Psychology, 41, 20-30. doi: 10.1016/j.joep.2012.07.005
- DeMarree, K. G., & Loersch, C. (2009). Who am I and who are you? Priming and the influence of self versus other focused attention. Journal of Experimental Social Psychology, 45(2), 440-443.
- DeMarree, K. G., Loersch, C., Brinol, P., Petty, R. E., Payne, B. K., & Rucker, D. D. (2012). From primed construct to motivated behavior: Validation processes in goal pursuit. Personality and Social Psychology Bulletin, 38, 1659-1670.
- DeMarree, K. G., Morrison, K. R., Wheeler, S. C., & Petty, R. E. (2011). Self-ambivalence and resistance to subtle self-change attempts. Personality and Social Psychology Bulletin, 37, 674-686.
- DeMarree, K. G., Petty, R. E., & Brinol, P. (2007). Self and attitude strength parallels: Focus on accessibility. Social and Personality Psychology Compass, 1(1), 441-468.
- DeMarree, K. G., Petty, R. E., & Strunk, D. R. (2010). Self-esteem accessibility as attitude strength: On the durability and impactfulness of accessible self-views. Personality and Social Psychology Bulletin, 36(5), 628-641.
- DeMarree, K. G., & Rios, K. (2014). Self-esteem and self-concept clarity: Exploring the role of desired self-esteem. Journal of Experimental Social Psychology, 50, 202-209. doi: 10.1016/j.jesp.2013.10.003
- DeMarree, K. G., Wheeler, S. C., Briñol, P., & Petty, R. E. (2014). Wanting other attitudes: Actual–desired attitude discrepancies predict feelings of ambivalence and ambivalence consequences. Journal of Experimental Social Psychology, 53, 5-18. doi: 10.1016/j.jesp.2014.02.001
- DeMarree, K. G., Wheeler, S. C., & Petty, R. E. (2005). Priming a new identity: Effects of non-self stereotype primes and self-monitoring on the self-concept. Journal of Personality and Social Psychology, 89(5), 657-671.
- Gottlieb, J. C., Cohen, L. M., DeMarree, K. G., Treloar, H. R., & McCarthy, D. M. (2013). The development and psychometric evaluation of the Smokeless Tobacco Expectancies Scale (STES). Psychological Assessment, 25, 997-1001. doi: 10.1037/a0032256
- Petty, R. E., Brinol, P., & DeMarree, K. G. (2007). The Meta-Cognitive Model (MCM) of attitudes: Implications for attitude measurement, change, and strength. Social Cognition [Special issue: What is an attitude?], 25(5), 657-686.
- Petty, R. E., DeMarree, K. G., Brinol, P., Horcajo, J., & Strathman, A. J. (2008). Need for cognition can magnify or attenuate priming effects in social judgment. Personality and Social Psychology Bulletin, 37(7), 900-912.
- Randolph-Seng, B., Reich, D. A., & DeMarree, K. G. (2012). On the nonconscious antecedents of social identification: Ingroup salience, outgroup salience, or both? Social Cognition, 30, 335-349.
- Rios, K., DeMarree, K. G., & Statzer, J. (2014). Attitude certainty and conflict style: Divergent effects of correctness and clarity. Personality and Social Psychology Bulletin, 40, 819-830. doi: 10.1177/0146167214528991
- Wheeler, S. C., & DeMarree, K. G. (2009). Multiple mechanisms of prime-to-behavior effects. Social and Personality Psychology Compass, 3(4), 566-581.
- Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2014). Understanding prime-to-behavior effects: Insights from the active-self account. Social Cognition, 32: Supplement, 109-123. doi: 10.1521/soco.2014.32.supp.109
- Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2008). A match made in the laboratory: Persuasion and matches to primed traits and stereotypes. Journal of Experimental Social Psychology, 44(4), 1035-1047.
- Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2007). Understanding the role of the self in prime-to-behavior effects: The Active-Self account. Personality and Social Psychology Review, 11(3), 234-261.
Courses Taught:
- Graduate Attitudes and Social Cognition
- Graduate Social Psychology
- Research Methods
- Self Seminar
- Undergraduate Attitudes and Persuasion
- Undergraduate Social Cognition
- Undergraduate Social Psychology
Kenneth G. DeMarree
Department of Psychology
University at Buffalo, SUNY
214 Park Hall
Buffalo, New York 14260
United States of America