Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Kenneth G. DeMarree

Kenneth G. DeMarree

  • SPN Mentor

Dr. DeMarree's research lies at the intersection of attitudes, social cognition, and the self. Projects examine (a) the mechanisms by which primes impact judgments and behavior, including their impact on the self, and meta-cognitive factors influencing priming effects; (b) the role of self-variables, such as self-affirmation and self-confidence, in persuasion; (c) predictors of attitude strength, and in particular subjective ambivalence, and (d) self-strength, or the factors predicting the durability and impactfulness of self-views.

Primary Interests:

  • Attitudes and Beliefs
  • Judgment and Decision Making
  • Persuasion, Social Influence
  • Self and Identity
  • Social Cognition


Journal Articles:

Courses Taught:

  • Graduate Attitudes and Social Cognition
  • Graduate Social Psychology
  • Research Methods
  • Self Seminar
  • Undergraduate Attitudes and Persuasion
  • Undergraduate Social Cognition
  • Undergraduate Social Psychology

Kenneth G. DeMarree
Department of Psychology
University at Buffalo, SUNY
214 Park Hall
Buffalo, New York 14260
United States of America

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